So, you’ve finished research and discovered that using bulk SMS service is an efficient communication tool. You know you must take advantage of this option when planning your subsequent marketing campaign. But the place should you start? With the abundance of information available on-line, you may get overwhelmed. And if you have no experience in utilizing SMS as a part of your marketing combine, you may be a bit nervous for not having a transparent road map.
Don’t worry. This submit walks you through an important steps when running an efficient SMS campaign.
1. Clear Goal
Earlier than sending out your first text message, it’s crucial that you know your end game. What kind of outcomes do you hope to achieve in this campaign? Do you need to drive more site visitors to your website? Or do you want prospects to attempt a new service?
Having a transparent goal will be sure that you reach out to the precise clients and get the best message to them.
2. Craft Content
Unlike writing emails, crafting the very best text message is a tricky one. First off, you’re limited to 160 characters. Secondly, you want your message to sound exclusive and personal. Mobile phones are lots more personal compared to email. In truth, it is so personal that according to Pew Internet Research, 44% percent of mobile phone customers have kept their phone subsequent to their bed.
So, how do you get the right message to the appropriate folks?
Categorize your customers. Roll your sleeves, pull up the spreadsheets, and decide the best way to group your current customers. Go beyond gender and age. Some factors that you might wish to consider:
• Frequency of Transactions
• Spending Level
• Types of Products Prospects Purchased
Now, craft a compelling textual content message for each buyer segment. Generally, all of your SMS must embody clear and concise information, call to action, and a sense of urgency. What would you like your customer to do upon reading the message? When is the provide going to expire?
3. Timing is Everything
The time you send the text messages can make or break your campaign. In case you know your prospects’ behavior, this step may come to you numerous easier. Generally, you need to keep away from sending your messages on a Monday. And naturally, you don’t need to send your text messages on the wee hours of the morning.
Timing varies wildly depending on your business and the goal of your direct marketing campaign. For example, for those who own a salon, you’re busiest in the course of the weekend. So, in case your goal is to extend sales throughout weekdays, you might ship a reduction supply to pick out prospects on Tuesdays or Wednesdays.
How often you ship a textual content message is just as important. Rule of thumb is that you don’t need to ship textual content messages each day. The most effective way to find out the frequency of sending out SMS is to experiment.
The nice thing about utilizing SMS is you could afford to conduct experiments. You can test which messages attraction to a particular customer segment. You too can test when you need to send the message and how often.
On the initial stages of your campaign, craft a number of messages for each customer segment. Send them out during completely different times of the day and the week.
So, how do you know the outcomes of your experiment?
Track everything! Once you track how prospects respond, you’ll have concrete data. You will know what works and what doesn’t. You may know the perfect time of the day to ship a specific text message.
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