So, you’ve got finished research and discovered that using bulk SMS service is an efficient communication tool. You know you must take advantage of this option when planning your next marketing campaign. However the place should you start? With the abundance of data available online, you might get overwhelmed. And if you don’t have any experience in utilizing SMS as part of your marketing mix, you could be a bit frightened for not having a clear road map.
Don’t worry. This post walks you through the most important steps when running an efficient SMS campaign.
1. Clear Goal
Before sending out your first textual content message, it’s crucial that you just know your finish game. What kind of results do you hope to achieve in this campaign? Do you wish to drive more traffic to your website? Or do you need clients to attempt a new service?
Having a clear goal will be certain that you attain out to the appropriate prospects and get the best message to them.
2. Craft Content
Unlike writing emails, crafting the most effective textual content message is a tricky one. First off, you’re limited to 160 characters. Secondly, you want your message to sound unique and personal. Mobile phones are quite a bit more personal compared to email. In fact, it is so personal that in line with Pew Internet Research, forty four% % of mobile phone customers have kept their phone subsequent to their bed.
So, how do you get the appropriate message to the suitable individuals?
Categorize your customers. Roll your sleeves, pull up the spreadsheets, and determine the most effective way to group your existing customers. Transcend gender and age. Some factors that you would possibly wish to consider:
• Frequency of Transactions
• Spending Level
• Types of Products Customers Bought
Now, craft a compelling textual content message for every buyer segment. Generally, your whole SMS should include clear and concise information, call to motion, and a way of urgency. What do you want your customer to do upon reading the message? When is the provide going to run out?
3. Timing is Everything
The time you send the text messages can make or break your campaign. If you happen to know your clients’ habits, this step may come to you numerous easier. Generally, you must keep away from sending your messages on a Monday. And of course, you do not want to send your textual content messages on the wee hours of the morning.
Timing varies wildly depending on your business and the goal of your direct marketing campaign. For example, if you happen to own a salon, you are busiest during the weekend. So, if your goal is to extend sales during weekdays, you possibly can ship a reduction supply to pick prospects on Tuesdays or Wednesdays.
How usually you send a text message is just as important. Rule of thumb is that you don’t need to send text messages every day. The simplest way to determine the frequency of sending out SMS is to experiment.
The nice thing about utilizing SMS is that you would be able to afford to conduct experiments. You’ll be able to test which messages attraction to a specific customer segment. You can even test when you should send the message and the way often.
On the initial phases of your campaign, craft several messages for each customer segment. Ship them out during totally different times of the day and the week.
So, how do you know the results of your experiment?
Track everything! While you track how prospects respond, you will have concrete data. You will know what works and what doesn’t. You’ll know the very best time of the day to ship a selected textual content message.
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