So, you’ve got accomplished research and discovered that utilizing bulk SMS service is an efficient communication tool. You know you should take advantage of this option when planning your subsequent marketing campaign. However the place must you start? With the abundance of knowledge available online, you would possibly get overwhelmed. And if you don’t have any experience in utilizing SMS as part of your marketing mix, you may be a bit frightened for not having a clear road map.

Don’t worry. This post walks you thru crucial steps when running an effective SMS campaign.

1. Clear Goal

Before sending out your first textual content message, it’s crucial that you just know your end game. What kind of outcomes do you hope to achieve in this campaign? Do you need to drive more site visitors to your website? Or do you want customers to attempt a new service?

Having a clear goal will be sure that you attain out to the fitting clients and get the correct message to them.

2. Craft Content

Unlike writing emails, crafting the very best textual content message is a tricky one. First off, you’re limited to 160 characters. Secondly, you need your message to sound exclusive and personal. Mobile phones are loads more personal compared to email. In truth, it is so personal that in accordance with Pew Internet Research, 44% percent of mobile phone users have kept their phone subsequent to their bed.

So, how do you get the proper message to the suitable individuals?

Categorize your customers. Roll your sleeves, pull up the spreadsheets, and decide the best way to group your existing customers. Go beyond gender and age. Some factors that you just would possibly wish to consider:

• Frequency of Transactions

• Spending Level

• Location

• Types of Products Clients Bought

Now, craft a compelling textual content message for every buyer segment. Generally, all your SMS should embrace clear and concise information, call to action, and a sense of urgency. What do you want your customer to do upon reading the message? When is the offer going to run out?

3. Timing is Everything

The time you ship the textual content messages can make or break your campaign. If you happen to know your customers’ conduct, this step may come to you numerous easier. Generally, you must keep away from sending your messages on a Monday. And of course, you don’t want to ship your textual content messages on the wee hours of the morning.

Timing varies wildly depending on your business and the goal of your direct marketing campaign. For example, in case you own a salon, you’re busiest through the weekend. So, if your goal is to extend sales during weekdays, you possibly can send a discount supply to pick customers on Tuesdays or Wednesdays.

How typically you ship a text message is just as important. Rule of thumb is that you don’t need to send text messages every day. The most effective way to find out the frequency of sending out SMS is to experiment.

4. Experiment

The great thing about using SMS is which you could afford to conduct experiments. You possibly can test which messages enchantment to a particular customer segment. You can too test when you need to send the message and how often.

On the initial stages of your campaign, craft several messages for each customer segment. Ship them out during totally different times of the day and the week.

So, how do you know the outcomes of your experiment?

5. Track

Track everything! Whenever you track how customers respond, you’ll have concrete data. You may know what works and what doesn’t. You may know the best time of the day to ship a particular text message.

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