So, you have completed research and discovered that utilizing bulk SMS service is an environment friendly communication tool. You know you must take advantage of this option when planning your subsequent marketing campaign. But where must you start? With the abundance of data available on-line, you might get overwhelmed. And if you haven’t any experience in using SMS as part of your marketing combine, you is perhaps a bit nervous for not having a clear road map.
Do not worry. This put up walks you through the most important steps when running an effective SMS campaign.
1. Clear Goal
Earlier than sending out your first text message, it’s crucial that you just know your finish game. What kind of results do you hope to achieve in this campaign? Do you need to drive more site visitors to your website? Or do you want clients to try a new service?
Having a transparent goal will be sure that you attain out to the best prospects and get the best message to them.
2. Craft Content
Unlike writing emails, crafting the most effective text message is a tricky one. First off, you’re limited to a hundred and sixty characters. Secondly, you need your message to sound exclusive and personal. Mobile phones are rather a lot more personal compared to email. Actually, it is so personal that according to Pew Internet Research, forty four% p.c of mobile phone customers have kept their phone next to their bed.
So, how do you get the correct message to the appropriate people?
Categorize your customers. Roll your sleeves, pull up the spreadsheets, and decide the most effective way to group your present customers. Transcend gender and age. Some factors that you just would possibly wish to consider:
• Frequency of Transactions
• Spending Stage
• Types of Products Prospects Bought
Now, craft a compelling textual content message for every customer segment. Generally, all of your SMS must include clear and concise info, call to motion, and a way of urgency. What do you want your buyer to do upon reading the message? When is the offer going to expire?
3. Timing is Everything
The time you ship the textual content messages can make or break your campaign. If you happen to know your clients’ behavior, this step might come to you a lot easier. Generally, it is best to avoid sending your messages on a Monday. And naturally, you don’t want to ship your textual content messages on the wee hours of the morning.
Timing varies wildly relying in your industry and the goal of your direct marketing campaign. For example, when you own a salon, you’re busiest throughout the weekend. So, in case your goal is to extend sales throughout weekdays, you could send a reduction offer to select prospects on Tuesdays or Wednesdays.
How usually you send a text message is just as important. Rule of thumb is that you don’t wish to ship textual content messages every day. The best way to find out the frequency of sending out SMS is to experiment.
The good thing about utilizing SMS is you could afford to conduct experiments. You possibly can test which messages appeal to a particular customer segment. You may as well test when you should send the message and how often.
On the initial phases of your campaign, craft several messages for every buyer segment. Ship them out throughout totally different occasions of the day and the week.
So, how do you know the outcomes of your experiment?
Track everything! Once you track how customers respond, you’ll have concrete data. You may know what works and what doesn’t. You may know the best time of the day to ship a specific text message.
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