So, you’ve achieved research and discovered that utilizing bulk SMS service is an environment friendly communication tool. You know you should take advantage of this option when planning your subsequent marketing campaign. But where should you start? With the abundance of data available online, you might get overwhelmed. And if you haven’t any expertise in utilizing SMS as part of your marketing combine, you may be a bit fearful for not having a transparent road map.
Don’t worry. This post walks you through crucial steps when running an efficient SMS campaign.
1. Clear Goal
Before sending out your first text message, it’s essential that you just know your end game. What kind of results do you hope to achieve in this campaign? Do you wish to drive more visitors to your website? Or do you need customers to attempt a new service?
Having a clear goal will be certain that you attain out to the proper customers and get the precise message to them.
2. Craft Content
Unlike writing emails, crafting one of the best textual content message is a tricky one. First off, you are limited to a hundred and sixty characters. Secondly, you need your message to sound unique and personal. Mobile phones are lots more personal compared to email. The truth is, it is so personal that according to Pew Internet Research, forty four% p.c of mobile phone customers have kept their phone next to their bed.
So, how do you get the correct message to the best individuals?
Categorize your customers. Roll your sleeves, pull up the spreadsheets, and decide one of the best way to group your existing customers. Go beyond gender and age. Some factors that you may wish to consider:
• Frequency of Transactions
• Spending Stage
• Types of Products Clients Bought
Now, craft a compelling text message for each customer segment. Generally, your entire SMS must embody clear and concise information, call to action, and a way of urgency. What would you like your buyer to do upon reading the message? When is the provide going to run out?
3. Timing is Everything
The time you send the text messages can make or break your campaign. If you happen to know your clients’ behavior, this step might come to you a large number easier. Generally, you need to keep away from sending your messages on a Monday. And naturally, you do not want to send your text messages on the wee hours of the morning.
Timing varies wildly depending on your industry and the goal of your direct marketing campaign. For example, when you own a salon, you’re busiest during the weekend. So, in case your goal is to increase sales during weekdays, you might send a reduction offer to pick clients on Tuesdays or Wednesdays.
How typically you send a text message is just as important. Rule of thumb is that you don’t want to send text messages every day. The most effective way to determine the frequency of sending out SMS is to experiment.
The great thing about utilizing SMS is that you can afford to conduct experiments. You may test which messages attraction to a specific buyer segment. It’s also possible to test when you need to ship the message and the way often.
On the initial phases of your campaign, craft several messages for each buyer segment. Send them out during completely different instances of the day and the week.
So, how do you know the outcomes of your experiment?
Track everything! Once you track how prospects reply, you may have concrete data. You’ll know what works and what doesn’t. You will know the perfect time of the day to ship a particular text message.
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